We watch people growing empires - Rachael Ray in cooking and lifestyle, Rachel Zoe in fashion, Tracy Anderson in fitness and people like Marianne Williamson, Deepak Chopra or Suze Orman in well-being, spiritual or financial healing - but how do you land TV opportunities? How do you license product? What about film - what are the opportunities? Should publishing be a factor or is it a waste of time? How do you use multiple platforms to leverage the assets you've already create?

Turn a beauty or apparel brand concept into a TV show. Position your blog to become a novel and that novel to become a film. Grow your accessories business into a broader brand that could also sell candles, health or beauty products. What about location based entertainment – can your business be licensed into becoming a successful bar & restaurant? A retail concept?

In a climate where most all business margins are down, making all of the above less likely, how can you give yourself an advantage so that your brand can be leveraged to see its maximum potential?

Meet Brooks Branch, who is experienced in doing exactly that – for the likes of Ralph Lauren, Hermes, Target, Paramount Pictures, Discovery Channel, Mattel, Turner Classic Movies, MGM, Virgin and many, many others.  For years he has been a highly successful brand consultant by helping companies, brands and people leverage their assets for maximum potential in a manner that builds their cache and delivers visibility, credibility and sales.

We are in an era where everyone is growing their built-in-audience through social media platforms and calling their business a “lifestyle brand”, so how do you set yourself apart?  How do you break out of the clutter?

On Jan 11th from 4:30 - 6pm, join us for a webinar presentation (you won't even leave the house) where Brooks will give us a cliff notes version of the process he and his company use to guide brands to see their optimum potential. He will show you a case study in terms of, “How to launch a brand from the ground up,” and then talk you through the same steps he uses when strategically guiding others. Plan to absorb information like a sponge and walk away with working concepts on how this is done. Then, you'll be able to decide for yourself and your company if pursuing opportunities like these makes sense. 

This webinar is 90 minutes - a lot to cover! 
SMARTY Members: $25
Non-Members: $40
Webinar information will be emailed to participants

Please email Katie at katie.sylvester@gmail.com,  if you have any log in questions.